The company, founded by Rosalia and her former
husband, Amancio Ortega, in 1975, started out in the 1960s as a cottage
industry in the couple's home at La Coruña, Galicia, where the pair
stitched quilted bathrobes and lingerie based on designer brands and
sold them at budget prices. They quickly expanded the number of
retailers they sold to and by the early 1970s had several hundred
employees.
Realising that they
could make more money selling direct to customers, they opened their
first Zara in La Coruña in 1975 (originally they were going to call it
Zorba, but a bar in the city had the same name and as they already had
moulds for the letters they opted for Zara). The store proved a runaway
success, and they opened more Zara stores throughout Spain. Over the
next 30 years the company grew into the world's largest fashion
retailer.
The couple owed their
success to pioneering the concept of "fast fashion" – in which retailers
adapt the latest catwalk or pop culture designs and speed their cheaper
versions into stores. Unlike almost any other fashion chain, Zara
branches change their stock every two weeks – and keep only a limited
number of each garment, so that customers know that if they see
something they like they have to snap it up there and then.
Zara was one of the first companies to use computers to analyse
customer preferences. When shop assistants notice that a particular
colour or style is failing to sell, the information is beamed back to
company headquarters in Spain and the factories immediately stop
producing it.
The Inditex fashion
empire now extends to more than 6,000 stores in 86 countries and eight
retail brands, including Massimo Dutti and Pull & Bear. Earlier this
year it overtook the telecoms company Telefonica and a host of ailing
banks to become Spain's biggest listed company.
Rosalia Mera Goyenechea was born on January 28
1944 in a working–class neighbourhood of La Coruña, and left school aged
11 to work as a sales assistant in a clothing shop. In 1966 she married
Amancio Ortega, the son of a railway worker who had also dropped out of
school, aged 13, to run errands for a clothing shop. As their business grew, however, their marriage came under strain. The couple had a daughter, but a son was born mentally handicapped, and in 1983 Ortega fathered another daughter with an Inditex employee. They divorced in 1986.
But Rosalia Mera remained Inditex's second–largest shareholder, with a net worth (this year) reported to be more than $6 billion. She invested in businesses ranging from film, hotels and property to biotechnology and also served as president of the Paideia Foundation, founded by her former husband in 1986, which helps people with disabilities.
Despite her enormous wealth, Rosalia Mera remained a down–to–earth woman who could be seen in La Coruña dancing salsa on Thursday nights, and singing with friends at a local tavern on Fridays.
No comments:
Post a Comment