A company steeped in history, Bauer Media owns around 50 radio and TV stations, 400 digital products and 600 magazines throughout the world. Bauer Media can be traced back to 1875, from a business card print shop in Hamburg started by lithographer Ludolph Bauer. Yvonne is a fifth generation family member to run Bauer Media, but she didn’t just get handed a position. After studying German philology at the University of Bamberg, she went on to the publishing house Hoffmann and Campe, as an apprentice. In 2005, she joined Bauer Media and took over in 2010 after her father Heinz Bauer, transferred 85% of the company to her. Yvonne’s three older sisters each own a 5% stake each, and her father is a general partner.
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